Marketing and Logistics Academic Department
The mission of the Department of Marketing and Logistics is to generate, disseminate, and apply marketing knowledge by engaging in high quality teaching, research, professional service, and professional development activities. The department develops and delivers quality marketing programs which foster an educational culture that helps students excel at developing, implementing, and controlling marketing strategies and tactics. The department strives to be recognized as a leader in undergraduate marketing education, nationally and internationally.
Overview
Affiliation
people
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Position
- Alaimo, Nicolo, Assistant Teaching Professor
- Allen, Christopher, Assistant Teaching Professor
- Austin, Lathan, Assistant Teaching Professor
- Beristain, Elizabeth, Associate Teaching Professor
- Birrittella, Tim, Teaching Professor
- Chen, Vivian, Teaching Professor
- Dickson, Peter, Professor
- Garcia Dastugue, Sebastian, Assistant Professor
- Garcia, Maria, Associate Teaching Professor
- Guess, Wendy, Associate Teaching Professor
- Humphrey Jr, William, Assistant Professor
- Lassar, Walfried, Professor
- Lee, Jae Hoon, Assistant Professor
- Maloney, Gregory, Associate Teaching Professor
- Mesia, Ronald, Associate Teaching Professor
- Miyazaki, Anthony, Professor
- Mosquera, Gustavo, Assistant Teaching Professor
- Patrucco, Andrea, Assistant Professor
- Pietraszek, Anna, Assistant Teaching Professor
- Richmond, Nancy, Assistant Teaching Professor
- Rodriguez, Alexandra, Associate Professor
- Rody, Raymond, Assistant Teaching Professor
- Seaton, F, Associate Professor
- Sinha, Jayati, Associate Professor
- Soltero Venegas, Rafael, Associate Teaching Professor
- Ta, Ha, Assistant Professor
- Tanenbaum, Jaclyn, Associate Teaching Professor
- Taylor, Kimberly, Professor
- Tsalikis, John, Professor
- Weir Thompson, Sheryl, Assistant Teaching Professor
- Yap, Andrew, Assistant Teaching Professor
organization within
Scholarly & Creative Works
select organization publications
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Article
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2021Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders. JOURNAL OF MARKETING EDUCATION. 43:91-102.Full Text via DOI: 10.1177/0273475319836271 Web of Science: 000621911400007
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2021Does relationship control hinder relationship commitment? The role of supplier performance measurement systems in construction infrastructure projects. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS. 233.Full Text via DOI: 10.1016/j.ijpe.2020.108000 Web of Science: 000620463900014
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2021Supplier performance measurement system use, relationship trust, and performance improvement: a dyadic perspective. INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT.Full Text via DOI: 10.1108/IJLM-08-2020-0339 Web of Science: 000619599300001
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2020Managing the Hybrid Organization: How Can Agile and Traditional Project Management Coexist?. RESEARCH-TECHNOLOGY MANAGEMENT. 64:54-63.Full Text via DOI: 10.1080/08956308.2021.1843331 Web of Science: 000604653200003
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2020Structuring Public Procurement in Local Governments: The Effect of Centralization, Standardization and Digitalization on Performance. PUBLIC PERFORMANCE & MANAGEMENT REVIEW.Full Text via DOI: 10.1080/15309576.2020.1851267 Web of Science: 000596299100001
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2020Procurement organisation in project-based setting: a multiple case study of engineer-to-order companies. PRODUCTION PLANNING & CONTROL.Full Text via DOI: 10.1080/09537287.2020.1837938 Web of Science: 000584702400001
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2020The value of supply chain integration in the Latin American agri-food industry: trust, commitment and performance outcomes. INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT.Full Text via DOI: 10.1108/IJLM-02-2020-0097 Web of Science: 000564913200001
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2020Business ethics index: the impact of political affiliation. SOCIAL RESPONSIBILITY JOURNAL. 16:949-955.Full Text via DOI: 10.1108/SRJ-01-2019-0014 Web of Science: 000566963100001
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2020Industry Certifications in Digital Marketing and Media Education: Examination of Perceptions and Use Among Educators. JOURNAL OF MARKETING EDUCATION.Full Text via DOI: 10.1177/0273475320948570 Web of Science: 000561839000001
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2020In-store shopping hassles: Conceptualization and classification. INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 45:119-130.Full Text via DOI: 10.1111/ijcs.12607 Web of Science: 000557791200001
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2020When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations. JOURNAL OF BUSINESS RESEARCH. 112:45-55.Full Text via DOI: 10.1016/j.jbusres.2020.02.039 Web of Science: 000527393100005
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2020The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education. JOURNAL OF MARKETING EDUCATION.Full Text via DOI: 10.1177/0273475320912319 Web of Science: 000523904700001
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2019Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices. JOURNAL OF ADVERTISING. 49:98-108.Full Text via DOI: 10.1080/00913367.2019.1689872 Web of Science: 000503556400001
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2019Measuring consumers' perceptions of business ethicality on price, product, and service domains. CROSS CULTURAL & STRATEGIC MANAGEMENT. 26:451-466.Full Text via DOI: 10.1108/CCSM-01-2019-0017 Web of Science: 000497898000002
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2019Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation. JOURNAL OF CONSUMER RESEARCH. 46:791-807.Full Text via DOI: 10.1093/jcr/ucz021 Web of Science: 000507376000009
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2019Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations. JOURNAL OF MARKETING. 83:121-138.Full Text via DOI: 10.1177/0022242919841595 Web of Science: 000473484500007
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2019Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion. JOURNAL OF ADVERTISING.Full Text via DOI: 10.1080/00913367.2019.1597788 Web of Science: 000469119800001
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2019Mortality and Air Pollution Effects of Air Quality Interventions in Delhi and Beijing. FRONTIERS IN ENVIRONMENTAL SCIENCE. 7.Full Text via DOI: 10.3389/fenvs.2019.00015 Web of Science: 000460603300001
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2018Customer engagement behaviors: The role of service convenience, fairness and quality. JOURNAL OF RETAILING AND CONSUMER SERVICES. 44.Full Text via DOI: 10.1016/j.jretconser.2018.07.018 Web of Science: 000441584500031
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2018What brand extensions need to fully benefit from their parental heritage. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 46.Full Text via DOI: 10.1007/s11747-018-0586-5 Web of Science: 000440729300009
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2018Customer engagement behavior in individualistic and collectivistic markets. JOURNAL OF BUSINESS RESEARCH. 86.Full Text via DOI: 10.1016/j.jbusres.2017.06.001 Web of Science: 000431837600026
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2018Cultural differences in conflict resolution strategies: A US-Mexico comparison. INTERNATIONAL JOURNAL OF CROSS CULTURAL MANAGEMENT. 18.Full Text via DOI: 10.1177/1470595817747638 Web of Science: 000437282300003
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2017Language divergence in service encounters: Revisiting its influence on word-of-mouth. JOURNAL OF BUSINESS RESEARCH. 72:210-213.Full Text via DOI: 10.1016/j.jbusres.2016.07.015 Web of Science: 000393543600021
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2017Living "light green": the limits and lived experiences of green motherhood. QUALITATIVE MARKET RESEARCH. 20.Full Text via DOI: 10.1108/QMR-06-2016-0049 Web of Science: 000404859000006
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2017Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion. JOURNAL OF CONSUMER PSYCHOLOGY. 27:409-421.Full Text via DOI: 10.1016/j.jcps.2017.03.004 Web of Science: 000412380200001
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2017The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes. JOURNAL OF BUSINESS RESEARCH. 72:158-167.Full Text via DOI: 10.1016/j.jbusres.2016.10.009 Web of Science: 000393543600016
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2016Convenience and satisfaction: mediation of fairness and quality. SERVICE INDUSTRIES JOURNAL. 36:239-260.Full Text via DOI: 10.1080/02642069.2016.1186657 Web of Science: 000377297900005
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2016I value justice, but "we" value relationships: Self-construal effects on post-transgression consumer forgiveness. JOURNAL OF CONSUMER PSYCHOLOGY. 26:265-274.Full Text via DOI: 10.1016/j.jcps.2015.06.002 Web of Science: 000372766200008
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2016We are where we eat: How consumption contexts induce (un)healthful eating for stigmatized overweight consumers. JOURNAL OF CONSUMER PSYCHOLOGY. 26:289-297.Full Text via DOI: 10.1016/j.jcps.2015.06.015 Web of Science: 000372766200011
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2015Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. JOURNAL OF INTERNATIONAL CONSUMER MARKETING. 27.Full Text via DOI: 10.1080/08961530.2014.967903 Web of Science: 000210908600003
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2015The Effects of Priming on Business Ethical Perceptions: A Comparison Between Two Cultures. JOURNAL OF BUSINESS ETHICS. 131:567-575.Full Text via DOI: 10.1007/s10551-014-2243-3 Web of Science: 000364521300008
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2015The adoption of customer service improvement practices. MARKETING LETTERS. 26:1-15.Full Text via DOI: 10.1007/s11002-013-9263-0 Web of Science: 000349406300001
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2015The impact of consumer avatars in Internet retailing on self-congruity with brands. MARKETING LETTERS. 26:631-641.Full Text via DOI: 10.1007/s11002-014-9296-z Web of Science: 000365014600018
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2014Business Ethics Index: Latin America. JOURNAL OF BUSINESS ETHICS. 119:209-218.Full Text via DOI: 10.1007/s10551-012-1587-9 Web of Science: 000331374400004
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2014Cultural Factors That Impact Brand Personification Strategy Effectiveness. PSYCHOLOGY & MARKETING. 31:70-83.Full Text via DOI: 10.1002/mar.20676 Web of Science: 000328621400006
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2014Exploring ethnic consumer response to crossover brand extensions. JOURNAL OF BUSINESS RESEARCH. 67:457-463.Full Text via DOI: 10.1016/j.jbusres.2013.03.032 Web of Science: 000331855500007
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2014The Accuracy of Scanned Prices. JOURNAL OF RETAILING. 90:291-300.Full Text via DOI: 10.1016/j.jretai.2014.03.006 Web of Science: 000338804900013
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2014The canny social judge: Predicting others' attitudes from sparse information. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY. 53:145-155.Full Text via DOI: 10.1016/j.jesp.2014.03.008 Web of Science: 000336771400016
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2014The four faces of the Hispanic consumer: An acculturation-based segmentation. JOURNAL OF BUSINESS RESEARCH. 67:108-115.Full Text via DOI: 10.1016/j.jbusres.2012.11.010 Web of Science: 000329477200014
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2014The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites A consumer perspective. EUROPEAN JOURNAL OF MARKETING. 48:1828-1849.Full Text via DOI: 10.1108/EJM-04-2013-0193 Web of Science: 000343343900013
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2013Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising. PSYCHOLOGY & MARKETING. 30:318-331.Full Text via DOI: 10.1002/mar.20608 Web of Science: 000315449100003
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2013How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption. JOURNAL OF MARKETING RESEARCH. 50:590-605.Full Text via DOI: 10.1509/jmr.11.0246 Web of Science: 000324975600003
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2013The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness. JOURNAL OF ADVERTISING. 42:371-379.Full Text via DOI: 10.1080/00913367.2013.803186 Web of Science: 000326655000008
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2012Moderators of the self-congruity effect on consumer decision-making: A meta-analysis. JOURNAL OF BUSINESS RESEARCH. 65:1179-1188.Full Text via DOI: 10.1016/j.jbusres.2011.07.031 Web of Science: 000305847400015
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2011A model of trust and compliance in franchise relationships. JOURNAL OF BUSINESS VENTURING. 26:321-340.Full Text via DOI: 10.1016/j.jbusvent.2009.09.005 Web of Science: 000288838500004
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2011Online Privacy Trustmarks Enhancing the Perceived Ethics of Digital Advertising. JOURNAL OF ADVERTISING RESEARCH. 51:511-523.Full Text via DOI: 10.2501/JAR-51-3-511-523 Web of Science: 000295707400008
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2011The Business Ethics Index as a Leading Economic Indicator. JOURNAL OF BUSINESS ETHICS. 99:519-525.Full Text via DOI: 10.1007/s10551-010-0664-1 Web of Science: 000290578100002
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2010Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility. JOURNAL OF SERVICES MARKETING. 24:219-229.Full Text via DOI: 10.1108/08876041011040622 Web of Science: 000280462900010
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2009Measuring Consumer Perceptions of Business Ethical Behavior in Two Muslim Countries. JOURNAL OF BUSINESS ETHICS. 89:91-98.Full Text via DOI: 10.1007/s10551-008-9986-7 Web of Science: 000269884300006
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2009Perceived Ethicality of Insurance Claim Fraud: Do Higher Deductibles Lead to Lower Ethical Standards?. JOURNAL OF BUSINESS ETHICS. 87:589-598.Full Text via DOI: 10.1007/s10551-008-9960-4 Web of Science: 000267826900010
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2009Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products. JOURNAL OF PUBLIC POLICY & MARKETING. 28:71-84.Full Text via DOI: 10.1509/jppm.28.1.71 Web of Science: 000274349500007
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2009Privacy in the Information Economy. JOURNAL OF CONSUMER AFFAIRS. 43:380-388.Full Text via DOI: 10.1111/j.1745-6606.2009.01152.x Web of Science: 000269975600001
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2009SELF-REGULATORY SAFEGUARDS AND THE ONLINE PRIVACY OF PRETEEN CHILDREN Implications for the Advertising Industry. JOURNAL OF ADVERTISING. 38:79-91.Full Text via DOI: 10.2753/JOA0091-3367380406 Web of Science: 000272498000006
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2008Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries. JOURNAL OF BUSINESS ETHICS. 82:919-928.Full Text via DOI: 10.1007/s10551-007-9602-2 Web of Science: 000260066300011
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2008Online privacy and the disclosure of cookie use: Effects on consumer trust and anticipated patronage. JOURNAL OF PUBLIC POLICY & MARKETING. 27:19-33.Full Text via DOI: 10.1509/jppm.27.1.19 Web of Science: 000256278700004
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2008Protecting children's privacy online: How parental mediation strategies affect website safeguard effectiveness. JOURNAL OF RETAILING. 84:205-217.Full Text via DOI: 10.1016/j.jretai.2008.04.004 Web of Science: 000257765000007
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2008Relative importance measurement of the moral intensity dimensions. JOURNAL OF BUSINESS ETHICS. 80:613-626.Full Text via DOI: 10.1007/s10551-007-9458-5 Web of Science: 000256430000015
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2008Researcher interaction biases and business ethics research: Respondent reactions to researcher characteristics. JOURNAL OF BUSINESS ETHICS. 81:779-795.Full Text via DOI: 10.1007/s10551-007-9547-5 Web of Science: 000258315800005
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2008The international business ethics index: Asian emerging economies. JOURNAL OF BUSINESS ETHICS. 80:643-651.Full Text via DOI: 10.1007/s10551-007-9459-4 Web of Science: 000256472000001
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2008The international business ethics index: Japan. JOURNAL OF BUSINESS ETHICS. 80:379-385.Full Text via DOI: 10.1007/s10551-007-9427-z Web of Science: 000255861500016
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2007Business Ethics Index: USA 2006. JOURNAL OF BUSINESS ETHICS. 72:163-175.Full Text via DOI: 10.1007/s10551-006-9163-9 Web of Science: 000245269200005
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2007Consumer response to retailer use of cause-related marketing: Is more fit better?. JOURNAL OF RETAILING. 83:437-445.Full Text via DOI: 10.1016/j.jretai.2007.03.006 Web of Science: 000252001400007
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2007The fundamentals of standardizing global marketing strategy. INTERNATIONAL MARKETING REVIEW. 24.Full Text via DOI: 10.1108/02651330710727187 Web of Science: 000245521600003
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2007The international business ethics index: European union. JOURNAL OF BUSINESS ETHICS. 75:229-238.Full Text via DOI: 10.1007/s10551-006-9249-4 Web of Science: 000249625200002
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2006Business Ethics Index: Measuring consumer sentiments toward business ethical practices. JOURNAL OF BUSINESS ETHICS. 64.Full Text via DOI: 10.1007/s10551-005-4667-2 Web of Science: 000236001500001
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2005Information source usage and purchase satisfaction: Implications for product-focused print media. JOURNAL OF ADVERTISING RESEARCH. 45:132-139.Full Text via DOI: 10.1017/S0021849905050099 Web of Science: 000232897500014
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2005The effect of multiple extrinsic cues on quality perceptions: A matter of consistency. JOURNAL OF CONSUMER RESEARCH. 32:146-153.Full Text via DOI: 10.1086/429606 Web of Science: 000229472600015
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2004The paradox of a marketing planning capability. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 32.Full Text via DOI: 10.1177/0092070304265217 Web of Science: 000223774500002
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2003The case for greater agency involvement in strategic partnerships. JOURNAL OF ADVERTISING RESEARCH. 43.Full Text via DOI: 10.1017/S0021849903030435 Web of Science: 000187451100002
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2003The pigeon breeders' cup: a selection on selection theory of economic evolution. JOURNAL OF EVOLUTIONARY ECONOMICS. 13.Full Text via DOI: 10.1007/s00191-003-0151-2 Web of Science: 000184935800003
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2003Grocery price setting and quantity surcharges. JOURNAL OF MARKETING. 67.Full Text via DOI: 10.1509/jmkg.67.3.34.18653 Web of Science: 000184177600003
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2002The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution?. JOURNAL OF BUSINESS ETHICS. 41.Full Text via DOI: 10.1023/A:1021284922440 Web of Science: 000179517300005
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2002Getting return on quality: Revenue expansion, cost reduction, or both?. JOURNAL OF MARKETING. 66.Full Text via DOI: 10.1509/jmkg.66.4.7.18515 Web of Science: 000178782300002
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2002Market segmentation research: Beyond within and across group differences. MARKETING LETTERS. 13.Full Text via DOI: 10.1023/A:1020226922683 Web of Science: 000178057700007
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2002A new perspective on cross-cultural ethical evaluations: The use of conjoint analysis. JOURNAL OF BUSINESS ETHICS. 35.Full Text via DOI: 10.1023/A:1013855326809 Web of Science: 000173468200004
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2001Relativism in ethical research: A proposed model and mode of inquiry. JOURNAL OF BUSINESS ETHICS. 32.Full Text via DOI: 10.1023/A:1010700308774 Web of Science: 000169511200004
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2001The effect of individual learning on competitive decision-making and firm performance. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 18.Full Text via DOI: 10.1016/S0167-8116(01)00034-9 Web of Science: 000168226100008
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2001Dynamic strategic thinking. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 29.Full Text via DOI: 10.1177/03079459994605 Web of Science: 000169303700001
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2001The dubious origins of the Sherman Antitrust Act: The mouse that roared. JOURNAL OF PUBLIC POLICY & MARKETING. 20.Full Text via DOI: 10.1509/jppm.20.1.3.17286 Web of Science: 000169450500002
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2000Sexual liberalism as a determinant of consumer response to sex in advertising. JOURNAL OF BUSINESS AND PSYCHOLOGY. 15.Full Text via DOI: 10.1023/A:1007723003376 Web of Science: 000089863100007
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2000The influence of cause-related marketing on consumer choice: Does one good turn deserve another?. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 28.Full Text via DOI: 10.1177/0092070300282006 Web of Science: 000086153100006
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1999Consumer responses to the timing of product breakdowns in the presence of manufacturers' warranties. JOURNAL OF BUSINESS AND PSYCHOLOGY. 14.Full Text via DOI: 10.1023/A:1022155527818 Web of Science: 000083910300008
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1995TESTING CREDIT AND BLAME ATTRIBUTIONS AS EXPLANATION FOR CHOICES UNDER AMBIGUITY. ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES. 64.Full Text via DOI: 10.1006/obhd.1995.1095 Web of Science: A1995TE77400002
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1995BRIBERY AND EXTORTION IN INTERNATIONAL-BUSINESS - ETHICAL PERCEPTIONS OF GREEKS COMPARED TO AMERICANS. JOURNAL OF BUSINESS ETHICS. 14.Full Text via DOI: 10.1007/BF00871896 Web of Science: A1995QU38200001
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1993A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS. JOURNAL OF ADVERTISING. 22.Full Text via DOI: 10.1080/00913367.1993.10673400 Web of Science: A1993LL77700003
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1991A COMPARISON OF NIGERIAN TO AMERICAN VIEWS OF BRIBERY AND EXTORTION IN INTERNATIONAL COMMERCE. JOURNAL OF BUSINESS ETHICS. 10.Full Text via DOI: 10.1007/BF00383612 Web of Science: A1991EY06400002
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1980PRICE STRUCTURE AS A MARKETING VARIABLE - AN EXPERIMENTAL INVESTIGATION. JOURNAL OF BUSINESS RESEARCH. 8.Full Text via DOI: 10.1016/0148-2963(80)90039-9 Web of Science: A1980KG10100003
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1980STUDENT PREFERENCES FOR INSTRUCTORS IN HIGHER-EDUCATION. JOURNAL OF EXPERIMENTAL EDUCATION. 48.Full Text via DOI: 10.1080/00220973.1980.11011739 Web of Science: A1980JW90100007
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1978CONFLICTS, TRADE-OFFS, AND PREFERENCE MEASUREMENT. HEALTH SERVICES RESEARCH. 13.Web of Science: A1978FF10700004
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Book
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Book Review
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2001Building models for marketing decisions. Ed. 38.Web of Science: 000168807400012
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Correction
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2011The Business Ethics Index as a Leading Economic Indicator (vol 99, pg 519, 2010). JOURNAL OF BUSINESS ETHICS. 653-653.Full Text via DOI: 10.1007/s10551-011-0831-z Web of Science: 000290578100011
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Editorial Material
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2005Cross-functional cases in management education. JOURNAL OF BUSINESS RESEARCH.Full Text via DOI: 10.1016/j.jbusres.2004.01.003 Web of Science: 000230102100010
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2003Guest editorial: The psychology of pricing on the Internet. PSYCHOLOGY & MARKETING.Full Text via DOI: 10.1002/mar.10082 Web of Science: 000183035000001
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Letter
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1975SINGLE PAY MORE - COMMENT. JOURNAL OF CONSUMER AFFAIRS.Full Text via DOI: 10.1111/j.1745-6606.1975.tb00563.x Web of Science: A1975BA62600007
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Meeting Abstract
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2019Gender-Disparities in the Age of Diagnosis and Environmental and Biological Risk Factors of Tuberculosis in India. AMERICAN JOURNAL OF RESPIRATORY AND CRITICAL CARE MEDICINE.Web of Science: 000466771100162
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Proceedings Paper
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2017Priming Effects on Cross-Cultural Business Ethical Perceptions. STRATEGIC INNOVATIVE MARKETING. 211-216.Full Text via DOI: 10.1007/978-3-319-33865-1_27 Web of Science: 000405332300027
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2016Relationship Communication and Relationship Quality as Predictors of Relationship Continuity. REDISCOVERING THE ESSENTIALITY OF MARKETING. 745-746.Full Text via DOI: 10.1007/978-3-319-29877-1_140 Web of Science: 000392200400140
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2015HOW TO DEVELOP A PROFESSIONAL WORKING RELATIONSHIP WITH THE GLOBAL NETWORK OF RECRUITMENT AGENCIES. ICERI2015: 8TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION. 4543-4546.Web of Science: 000377304004089
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2015THE RECRUITMENT DILEMMA OF MILLENNIALS, THE FIRST DIGITAL GENERATION. ICERI2015: 8TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION. 4343-4346.Web of Science: 000377304004061
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2008IS THERE A CONNECTION BETWEEN BRANDS AND THEIR COUNTRIES OF ORIGIN?. MARKETING AND MANAGEMENT SCIENCES. 537-+.Web of Science: 000284816000104
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1993AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT. PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE.Web of Science: A1993BB50F00077
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Review
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2016Selective Literature Review and Selective Data Analyses: Implications for the (Re)Analysis of Public Access Research Data. BASIC AND APPLIED SOCIAL PSYCHOLOGY. 33-40.Full Text via DOI: 10.1080/01973533.2015.1129336 Web of Science: 000375398000005
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2001On-line market research. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE.Full Text via DOI: 10.1080/10864415.2001.11044213 Web of Science: 000168037400008
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1989BUSINESS ETHICS - A LITERATURE-REVIEW WITH A FOCUS ON MARKETING ETHICS. JOURNAL OF BUSINESS ETHICS.Full Text via DOI: 10.1007/BF00384207 Web of Science: A1989CE42200005
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Research
administers grant
- Consumer Decision Making Process. Student Serin
- Family Business MBA - Flex Feasibility Study
- Impact of livelihood-linked microfinance products and enterprise development trainings in a Dominican Republic inclusive distribution program
- Impact of livelihood-linked products and enterprise development trainings in inclusive distribution programs
- Linguistics & AI: Consumer Decision Making Process
- My Mind & My Money