• Dr. Lassars research has been published in journals such as the Journal of Marketing, Strategic Management Journal, Journal of Business and Psychology, Journal of Retailing, and Journal of Business Research. Before joining FIU in 1998, he taught and conducted research at the Owen Graduate School of Management at Vanderbilt University, the Whittemore School of Business and Economics at the University of New Hampshire, and the University of Miami. He has served as a consultant for the United Research Company and held marketing management positions at Howell Computer Company and Procter and Gamble, GmbH, in Frankfurt, Germany.

selected publications

research interests

  • Hispanic Internet Usage; Marketing Channels; New Product Development and Management; Services Business
  • Hispanic Internet Usage
    Marketing Channels
    New Product Development and Management
    Services Business

teaching overview

  • Channels of Distribution
    Corporate Simulation
    Creating Economic and Social Value
    Doc Res In Bus Admin
    Doctoral Research in Business Administration
    Doctoral Research in Marketing
    International Marketing
    Marketing Channels
    Marketing Internship
    Marketing Management in the Global Environment
    Marketing Strategy
    Ph.D. Dissertation
    Professional Development Seminar I
    Sales Management
    Special Topics in Marketing

teaching activities

full name

  • Walfried Lassar


Recent publications and grants in Scholars@FIU

publication subject areas

Citation index-derived subject areas the researcher has published in