Dr. Lassars research has been published in journals such as the Journal of Marketing, Strategic Management Journal, Journal of Business and Psychology, Journal of Retailing, and Journal of Business Research. Before joining FIU in 1998, he taught and conducted research at the Owen Graduate School of Management at Vanderbilt University, the Whittemore School of Business and Economics at the University of New Hampshire, and the University of Miami. He has served as a consultant for the United Research Company and held marketing management positions at Howell Computer Company and Procter and Gamble, GmbH, in Frankfurt, Germany.
Hispanic Internet Usage; Marketing Channels; New Product Development and Management; Services Business
Hispanic Internet Usage Marketing Channels New Product Development and Management Services Business
Teaching
teaching overview
Channels of Distribution Corporate Simulation Creating Economic and Social Value Doc Res In Bus Admin Doctoral Research in Business Administration Doctoral Research in Marketing International Marketing Marketing Channels Marketing Internship Marketing Management in the Global Environment Marketing Strategy Ph.D. Dissertation Professional Development Seminar I Sales Management Special Topics in Marketing
