
Overview
overview
- Sigal Segev (Ph.D., University of Leicester) is an Associate Professor of advertising in the Department of Communication at Florida International University (FIU). She has taught courses on different communication topics for more than 14 years in this department. Her research interests focus on green advertising and multi-cultural consumer behavior, two areas that she is very passionate about and which she often integrates in her research projects. Her work was published in the Journal of Advertising, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Business Research, and European Journal of Marketing, as well as conference proceedings, among others. Sigal has been an active member of the America Academy of Advertising (AAA) for more than 10 years, serving as a member of the Research Committee as well as Chair of this committee. She currently serves as the Vice President of AAA. Prior to joining FIU, Sigal held Marketing Communications and public relations positions at both private and government sectors.
Scholarly & Creative Works
selected publications
-
Article
-
2021The Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese ConsumersFull Text via DOI: 10.1080/08961530.2021.1917034 Web of Science: 000648179000001
-
2020When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashingFull Text via DOI: 10.1080/02650487.2020.1765656 Web of Science: 000534905900001
-
2017The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US HispanicsFull Text via DOI: 10.1002/cb.1640 Web of Science: 000410311000002
-
2017Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned actionFull Text via DOI: 10.1108/JCM-01-2016-1688 Web of Science: 000408245000007
-
2016Is Your Product Really Green? A Content Analysis to Reassess Green AdvertisingFull Text via DOI: 10.1080/00913367.2015.1083918 Web of Science: 000369636400012
-
2015Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whitesFull Text via DOI: 10.1016/j.chb.2015.02.051 Web of Science: 000355351800012
-
2015Modelling household conservation behaviour among ethnic consumers: the path from values to behavioursFull Text via DOI: 10.1111/ijcs.12167 Web of Science: 000352813900001
-
2015A closer look into the materialism construct: the antecedents and consequences of materialism and its three facetsFull Text via DOI: 10.1108/JCM-07-2014-1082 Web of Science: 000359440000003
-
2014Acculturation and consumer loyalty among immigrants: a cross-national studyFull Text via DOI: 10.1108/EJM-06-2012-0343 Web of Science: 000343343900002
-
2014The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic ConsumersFull Text via DOI: 10.1080/08961530.2014.889587 Web of Science: 000210905200002
-
2014The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvementFull Text via DOI: 10.2501/IJA-33-1-017-036 Web of Science: 000332048100002
-
2012Drivers of Customers’ Reactions to Service Failures: The Israeli ExperienceFull Text via DOI: 10.5539/ijps.v4n1p76
-
2012Chinese and American perceptions of foreign-name brandsFull Text via DOI: 10.1108/10610421211253632 Web of Science: 000211841000005
-
-
Book Chapter
-
2016The Effect of Acculturation on Consumer Disidentification and Consumption Behavior Among Cuban and Puerto Rican Immigrants in the US. 225-230.Full Text via DOI: 10.1007/978-3-319-26647-3_45 Web of Science: 000378066600045
-
2016Toward an Understanding of Ethnic Consumers’ Conservation Behavior: The Case of Hispanics. 157-162.Full Text via DOI: 10.1007/978-3-319-11815-4_52
-
Conference
-
2015HISPANICS AND GREEN CONSUMPTION: EXPLORING THE GREEN "ATTITUDE-BEHAVIOR GAP". 99-99.Web of Science: 000380552000237
-
2015
Contact
full name
- Sigal Segev
Identifiers
ORCID iD
- https://orcid.org/0000-0001-9600-8186 (confirmed)
visualizations
publication subject areas
Citation index-derived subject areas the researcher has published in