A further assessment of indirect comparative advertising claims of superiority over all competitors Article

Miniard, Paul W., Barone, Michael J., Rose, Randall L. et al. (2006). A further assessment of indirect comparative advertising claims of superiority over all competitors . JOURNAL OF ADVERTISING, 35(4), 53-64. 10.2753/JOA0091-3367350404



cited authors

  • Miniard, Paul W.; Barone, Michael J.; Rose, Randall L.; Manning, Kenneth C.

publication date

  • 2006

published in

Digital Object Identifier (DOI)

start page

  • 53

end page

  • 64

volume

  • 35

issue

  • 4

research area