On the potential for advertising to facilitate trust in the advertised brand Article

Li, Fuan, Miniard, Paul W.. (2006). On the potential for advertising to facilitate trust in the advertised brand . JOURNAL OF ADVERTISING, 35(4), 101-112. 10.2753/JOA0091-3367350407



cited authors

  • Li, Fuan; Miniard, Paul W.

publication date

  • 2006

published in

Digital Object Identifier (DOI)

start page

  • 101

end page

  • 112

volume

  • 35

issue

  • 4

research area