Consumer response to retailer use of cause-related marketing: Is more fit better? Article

Barone, Michael J., Norman, Andrew T., Miyazaki, Anthony D.. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better? . JOURNAL OF RETAILING, 83(4), 437-445. 10.1016/j.jretai.2007.03.006



cited authors

  • Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D.

fiu authors

publication date

  • 2007

published in

Digital Object Identifier (DOI)

start page

  • 437

end page

  • 445

volume

  • 83

issue

  • 4

research area