The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA Article

Ketkar, Sonia, Kock, Ned, Parente, Ronaldo et al. (2012). The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA . INTERNATIONAL BUSINESS REVIEW, 21(5), 782-793. 10.1016/j.ibusrev.2011.09.003



cited authors

  • Ketkar, Sonia; Kock, Ned; Parente, Ronaldo; Verville, Jacques

fiu authors

publication date

  • 2012

published in

Digital Object Identifier (DOI)

start page

  • 782

end page

  • 793

volume

  • 21

issue

  • 5

research area