Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising Article

cited authors

  • Taylor, Kimberly A.; Knibb, Jana Nekesa

fiu authors

publication date

  • 2013

published in

Digital Object Identifier (DOI)

start page

  • 318

end page

  • 331

volume

  • 30

issue

  • 4

research area