The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness Article

Aguirre-Rodriguez, Alexandra. (2013). The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness . JOURNAL OF ADVERTISING, 42(4), 371-379. 10.1080/00913367.2013.803186



cited authors

  • Aguirre-Rodriguez, Alexandra

fiu authors

publication date

  • 2013

published in

Digital Object Identifier (DOI)

start page

  • 371

end page

  • 379

volume

  • 42

issue

  • 4

research area