The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement Article

cited authors

  • Segev, Sigal; Wang, Weirui; Fernandes, Juliana

publication date

  • 2014

published in

Digital Object Identifier (DOI)

start page

  • 17

end page

  • 36

volume

  • 33

issue

  • 1

research area