The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands Article

cited authors

  • Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, Stanford A.; Zdravkovic, Srdan

fiu authors

publication date

  • 2014

published in

Digital Object Identifier (DOI)

start page

  • 21

end page

  • 38

volume

  • 22

issue

  • 1

research area