The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites A consumer perspective Article

International Collaboration

cited authors

  • Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T.

fiu authors

publication date

  • 2014

published in

Digital Object Identifier (DOI)

start page

  • 1828

end page

  • 1849

volume

  • 48

issue

  • 9-10

research area