CONSUMER LOYALTY AMONG IMMIGRANTS: THE RELATIONSHIP AMONG ETHNIC IDENTITY, CHANGE-SEEKING TENDENCY AND CONSUMER LOYALTY AND THE MEDIATING ROLE OF ACCULTURATION Proceedings Paper

International Collaboration

cited authors

  • Segev, Sigal; Ruvio, Ayalla A.; Shoham, Aviv

fiu authors

publication date

  • 2015

start page

  • 204

end page

  • 204

research area