A decision-making framework for precision marketing Article

International Collaboration

cited authors

  • You, Zhen; Si, Yain-Whar; Zhang, Defu; Zeng, XiangXiang; Leung, Stephen C. H.; Li, Tao

publication date

  • 2015

published in

Digital Object Identifier (DOI)

start page

  • 3357

end page

  • 3367

volume

  • 42

issue

  • 7

research area