DOES THE VALUE OF GLOBAL BRANDS APPLY TO BOTH FOREIGN AND DOMESTIC-BASED GLOBAL BRANDS? Article Book Chapter

cited authors

  • Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X.

fiu authors

publication date

  • 2015

Digital Object Identifier (DOI)

start page

  • 267

end page

  • 286

volume

  • 25

research area