The Effect of Acculturation on Consumer Disidentification and Consumption Behavior Among Cuban and Puerto Rican Immigrants in the US Proceedings Paper

Segev, Sigal, Shoham, Aviv, Gavish, Yossi. (2016). The Effect of Acculturation on Consumer Disidentification and Consumption Behavior Among Cuban and Puerto Rican Immigrants in the US . CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, 225-230. 10.1007/978-3-319-26647-3_45



International Collaboration

cited authors

  • Segev, Sigal; Shoham, Aviv; Gavish, Yossi

fiu authors

publication date

  • 2016

Digital Object Identifier (DOI)

start page

  • 225

end page

  • 230

research area