UNDERSTANDING BLOGGERS: OPINION LEADERSHIP AND MOTIVATIONS TO USE BLOGS AMONG BLOGGERS AND BLOG READERS Proceedings Paper
Segev, Sigal, Fiske, Rosanna, Villar, Maria Elena. (2015). UNDERSTANDING BLOGGERS: OPINION LEADERSHIP AND MOTIVATIONS TO USE BLOGS AMONG BLOGGERS AND BLOG READERS
. Marketing Dynamism & Sustainability-Things Change, Things Stay the Same..., 123-123.