UNDERSTANDING BLOGGERS: OPINION LEADERSHIP AND MOTIVATIONS TO USE BLOGS AMONG BLOGGERS AND BLOG READERS Proceedings Paper

Segev, Sigal, Fiske, Rosanna, Villar, Maria Elena. (2015). UNDERSTANDING BLOGGERS: OPINION LEADERSHIP AND MOTIVATIONS TO USE BLOGS AMONG BLOGGERS AND BLOG READERS . Marketing Dynamism & Sustainability-Things Change, Things Stay the Same..., 123-123.



cited authors

  • Segev, Sigal; Fiske, Rosanna; Villar, Maria Elena

publication date

  • 2015

start page

  • 123

end page

  • 123

research area