The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market Article

cited authors

  • Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting

fiu authors

publication date

  • March 14, 2020

webpage

author keyword

category

Digital Object Identifier (DOI)

start page

  • 128

end page

  • 145

volume

  • 32

issue

  • 2