When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing Article Early Access

Fernandes, Juliana, Segev, Sigal, Leopold, Joy K.. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing . INTERNATIONAL JOURNAL OF ADVERTISING, 10.1080/02650487.2020.1765656

cited authors

Fernandes, Juliana; Segev, Sigal; Leopold, Joy K.

fiu authors

Segev, Sigal

publication date

May 14, 2020

webpage

Web of Science

published in

INTERNATIONAL JOURNAL OF ADVERTISING Journal

author keyword

Deception Author Keyword
FTC Author Keyword
Green advertising Author Keyword
advertising literacy Author Keyword
persuasive knowledge model Author Keyword

Digital Object Identifier (DOI)

https://doi.org/10.1080/02650487.2020.1765656

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing Article Early Access

Overview