When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing Article

cited authors

Fernandes, Juliana; Segev, Sigal; Leopold, Joy K.

fiu authors

Segev, Sigal

publication date

May 14, 2020

webpage

Web of Science

published in

INTERNATIONAL JOURNAL OF ADVERTISING Journal

author keyword

Deception Author Keyword
FTC Author Keyword
Green advertising Author Keyword
advertising literacy Author Keyword
persuasive knowledge model Author Keyword

category

COMMUNICATION Web of Science Category

Digital Object Identifier (DOI)

https://doi.org/10.1080/02650487.2020.1765656