When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing Article Early Access

Fernandes, Juliana, Segev, Sigal, Leopold, Joy K.. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing . INTERNATIONAL JOURNAL OF ADVERTISING, 10.1080/02650487.2020.1765656



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  • Fernandes, Juliana; Segev, Sigal; Leopold, Joy K.

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  • May 14, 2020

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