Consumer acceptance of brand extensions: Is parental fit preeminent? Article

International Collaboration

cited authors

  • Miniard, Paul W.; Alvarez, Cecilia M. O.; Mohammed, Shazad M.

publication date

  • September 1, 2020

webpage

published in

author keyword

category

Digital Object Identifier (DOI)

start page

  • 335

end page

  • 345

volume

  • 118