The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination Article

Li, T, Calantone, RJ. (1998). The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination . JOURNAL OF MARKETING, 62(4), 10.2307/1252284



cited authors

  • Li, T; Calantone, RJ

fiu authors

publication date

  • October 1998

published in

category

Digital Object Identifier (DOI)

volume

  • 62

issue

  • 4

research area