The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Article

Barone, MJ, Miyazaki, AD, Taylor, KA. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? . JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 28(2), 10.1177/0092070300282006



cited authors

  • Barone, MJ; Miyazaki, AD; Taylor, KA

publication date

  • 2000

category

Digital Object Identifier (DOI)

volume

  • 28

issue

  • 2

research area