Strategic segmentation of a market Article

Roy, S. (2000). Strategic segmentation of a market . INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 18(8), 10.1016/S0167-7187(98)00052-6



cited authors

  • Roy, S

publication date

  • December 2000

author keyword

category

Digital Object Identifier (DOI)

volume

  • 18

issue

  • 8

research area