Market segmentation research: Beyond within and across group differences Article Proceedings Paper

Industry Collaboration International Collaboration

cited authors

  • Allenby, G; Fennell, G; Bemmaor, A; Bhargava, V; Christen, F; Dawley, J; Dickson, P; Edwards, Y; Garratt, M; Ginter, J; Sawyer, A; Staelin, R; Yang, S

publication date

  • August 2002

published in

author keyword

category

Digital Object Identifier (DOI)

volume

  • 13

issue

  • 3

research area