The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution? Article

cited authors

  • Vermillion, LJ; Lassar, WM; Winsor, RD

fiu authors

publication date

  • December 2002

published in

author keyword

category

Digital Object Identifier (DOI)

volume

  • 41

issue

  • 3

research area