Brand usage and gender as moderators of the potential deception associated with partial comparative advertising Article

Barone, MJ, Palan, KM, Miniard, PW. (2004). Brand usage and gender as moderators of the potential deception associated with partial comparative advertising . JOURNAL OF ADVERTISING, 33(1), 10.1080/00913367.2004.10639155



cited authors

  • Barone, MJ; Palan, KM; Miniard, PW

publication date

  • 2004

published in

category

Digital Object Identifier (DOI)

volume

  • 33

issue

  • 1

research area