Customer engagement behavior in individualistic and collectivistic markets Article

International Collaboration

cited authors

  • Roy, Sanjit Kumar; Balaji, M. S.; Soutar, Geoff; Lassar, Walfried M.; Roy, Rajat

fiu authors

publication date

  • May 2018

published in

author keyword

category

Digital Object Identifier (DOI)

volume

  • 86

research area