What brand extensions need to fully benefit from their parental heritage Article

International Collaboration

cited authors

  • Miniard, Paul W.; Jayanti, Rama K.; Alvarez, Cecilia M. O.; Dickson, Peter R.

fiu authors

publication date

  • September 2018

author keyword

category

Digital Object Identifier (DOI)

volume

  • 46

issue

  • 5

research area