COMPARING CONSUMERS RECALL OF PREPURCHASE AND POSTPURCHASE PRODUCT EVALUATION EXPERIENCES Article

cited authors

  • GARDIAL, SF; CLEMONS, DS; WOODRUFF, RB; SCHUMANN, DW; BURNS, MJ

publication date

  • March 1994

published in

category

Digital Object Identifier (DOI)

volume

  • 20

issue

  • 4

research area