Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis Article

cited authors

  • Miniard, PW; Rose, RL; Manning, KC; Barone, MJ

publication date

  • February 1998

published in

category

Digital Object Identifier (DOI)

volume

  • 41

issue

  • 2

research area