U.S. consumer sensitivity to corporate social performance: Development of a scale Article

Paul, K, Zalka, LM, Downes, M et al. (1997). U.S. consumer sensitivity to corporate social performance: Development of a scale . 36(4), 408-418. 10.1177/000765039703600405

cited authors

  • Paul, K; Zalka, LM; Downes, M; Perry, S; Friday, S

fiu authors

abstract

  • This study develops a scale to measure consumer sensitivity to corporate social performance (CSCSP) using the factor analysis procedure to generate a valid and reliable 11item scale. Results from a U.S. sample of M.B.A. students suggest that women are more sensitive to CSP than men and that Democrats are more sensitive to CSP than Republicans. Future research can use this scale to measure the correlation between attitudes toward CSP and actual behavior.

publication date

  • December 1, 1997

Digital Object Identifier (DOI)

start page

  • 408

end page

  • 418

volume

  • 36

issue

  • 4