Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most? Article

Zalka, L, Downes, M, Paul, K. (1997). Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most? . 11(1), 29-48. 10.1300/J042v11n01_03



cited authors

  • Zalka, L; Downes, M; Paul, K

fiu authors

abstract

  • The purpose of this study is: (I) to develop a crosscultural measure of Consumer Sensitivity to Corporate Social Performance (CSCSP) and (2) to generate preliminary propositions, based on the pilot data, as to which types of consumers are most sensitive to corporate social performance (CSP). The current paper contributes to the practice of global marketing by suggesting which types of consumers will be loyal to firms that are known to engage in socially responsible behavior and by providing a tool to enable marketers to make more informed decisions about the allocation of resources to social issues. ©1997 by The Haworth Press, Inc. All rights reserved.

publication date

  • January 1, 1997

Digital Object Identifier (DOI)

start page

  • 29

end page

  • 48

volume

  • 11

issue

  • 1