A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance Article

Giacalone, RA, Paul, K, Jurkiewicz, CL. (2005). A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance . 58(4), 295-305. 10.1007/s10551-004-5970-z

keywords

  • BUSINESS
  • Business
  • Business & Economics
  • ETHICS
  • Ethics
  • GENERATIVITY
  • GRATITUDE
  • HOPE
  • MORALITY
  • SELF
  • SPIRITUALITY
  • Social Sciences
  • Social Sciences - Other Topics
  • YOUNG
  • consumer
  • corporate social performance
  • positive psychology

Digital Object Identifier (DOI)

start page

  • 295

end page

  • 305

volume

  • 58

issue

  • 4