The moderating role of brand reputation and moral obligation An application of the theory of planned behavior Article

Bang, Hyejin, Odio, Michael A, Reio, Thomas. (2014). The moderating role of brand reputation and moral obligation An application of the theory of planned behavior . 33(4), 282-298. 10.1108/JMD-12-2010-0102

keywords

  • ATTITUDES
  • Brand reputation
  • Business & Economics
  • Management
  • Moral obligation
  • SATISFACTION
  • Social Sciences
  • Sporting event
  • Theory of planned behaviour
  • VOLUNTEER MOTIVATION
  • Volunteer intention

Digital Object Identifier (DOI)

start page

  • 282

end page

  • 298

volume

  • 33

issue

  • 4