Country-of-origin image: measurement and cross-national testing Article

Pereira, A, Hsu, CC, Kundu, SK. (2005). Country-of-origin image: measurement and cross-national testing . 58(1), 103-106. 10.1016/S0148-2963(02)00479-4

keywords

  • Business
  • Business & Economics
  • Social Sciences
  • country image
  • country-of-origin
  • cross-national testing

Location

  • Oahu, HI

Digital Object Identifier (DOI)

start page

  • 103

end page

  • 106

volume

  • 58

issue

  • 1