Country-of-origin image: Measurement and cross-national testing Article

Pereira, A, Hsu, CC, Kundu, SK. (2005). Country-of-origin image: Measurement and cross-national testing . 58(1 SPEC.ISS), 103-106. 10.1016/S0148-2963(02)00479-4



cited authors

  • Pereira, A; Hsu, CC; Kundu, SK

fiu authors

abstract

  • The importance of country-of-origin as a cue in consumer choice behavior is well established in the international business literature. However, little research has been done in conceptualizing and measuring the specific construct of country-of-origin. This research attempts to show that country-of-origin is rooted in the construct of "country-image" and makes a case for the measurement of the broad construct of country-of-origin image (COI). We test and revise an existing scale of COI and attempt to validate it with data from China, Taiwan, and India. © 2002 Elsevier Inc. All rights reserved.

publication date

  • January 1, 2005

Digital Object Identifier (DOI)

start page

  • 103

end page

  • 106

volume

  • 58

issue

  • 1 SPEC.ISS