The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement Article

Segev, Sigal, Wang, Weirui, Fernandes, Juliana. (2014). The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement . 33(1), 17-36. 10.2501/IJA-33-1-017-036

keywords

  • ADVERTISEMENTS
  • ATTITUDE
  • Business
  • Business & Economics
  • CONGRUITY
  • Communication
  • INFORMATION
  • INTERFERENCE
  • MEMORY
  • PERCEPTIONS
  • PRIOR KNOWLEDGE
  • PROGRAM
  • Social Sciences
  • VIEWER-INVOLVEMENT

Digital Object Identifier (DOI)

start page

  • 17

end page

  • 36

volume

  • 33

issue

  • 1