Chinese and American perceptions of foreign-name brands Article

Villar, Maria, Ai, Di, Segev, Sigal. (2012). Chinese and American perceptions of foreign-name brands . 21(5), 341-+. 10.1108/10610421211253632

keywords

  • Brand awareness
  • Business
  • Business & Economics
  • Buying behaviour
  • China
  • Chinese-US consumers
  • Consumer behaviour
  • Country of origin
  • Foreign-name branding
  • Individual perception
  • Management
  • Social Sciences
  • United States of America

Digital Object Identifier (DOI)

start page

  • 341

end page

  • +

volume

  • 21

issue

  • 5