Five strategies for rapid firm growth and how to implement them Article

Mascarenhas, B, Kumaraswamy, A, Day, D et al. (2002). Five strategies for rapid firm growth and how to implement them . 23(4-5), 317-330. 10.1002/mde.1068



cited authors

  • Mascarenhas, B; Kumaraswamy, A; Day, D; Baveja, A

fiu authors

abstract

  • Analysis of 45 rapidly growing, profitable firms reveals five strategies: (1) product proliferation, (2) mass market development, (3) increasing value to select customers, (4) distribution innovation, and (5) acquisition and consolidation. These five strategies are not restricted to high-growth industries and arise when firms exploit market disequilibrium to the their advantage. The profitable growth strategies are based on multiple, reinforcing sources of scale, scope, and time-based advantages. The study details the steps needed to implement each growth strategy and potential pitfalls to avoid. © 2002 John Wiley & Sons, Ltd.

publication date

  • January 1, 2002

Digital Object Identifier (DOI)

start page

  • 317

end page

  • 330

volume

  • 23

issue

  • 4-5