An empirical assessment of spectator-based brand equity Article

Ross, Stephen D, Russell, Keith C, Bang, Hyejin. (2008). An empirical assessment of spectator-based brand equity . 22(3), 322-337. 10.1123/jsm.22.3.322

keywords

  • ASSOCIATIONS
  • Business & Economics
  • CONCEPTUAL-FRAMEWORK
  • Hospitality, Leisure, Sport & Tourism
  • Life Sciences & Biomedicine
  • Management
  • Science & Technology
  • Social Sciences
  • Social Sciences - Other Topics
  • Sport Sciences

Digital Object Identifier (DOI)

start page

  • 322

end page

  • 337

volume

  • 22

issue

  • 3