Behavioral research into heuristics and bias as an academic pursuit:Lessons from other disciplines and implications for real estate Article

Hardin, W. (1999). Behavioral research into heuristics and bias as an academic pursuit:Lessons from other disciplines and implications for real estate . 17(4), 333-352. 10.1108/14635789910271737

cited authors

  • Hardin, W

fiu authors

abstract

  • Behavioral research is an accepted research paradigm in business disciplines outside of finance including management, marketing and accounting. This paper looks at these disciplines and proposes goals for increasing acceptance of this form of research in real estate. Primary goals include investigation of actual heuristic use, concentration on expert decision makers, either as a group or in comparison to novices, incorporation of additional theory advocating functional heuristics, incorporation of real estate specific theory and identifying both theoretically and empirically when, why and how heuristic use may bias the decision process. © 1999, MCB UP Limited

publication date

  • October 1, 1999

Digital Object Identifier (DOI)

start page

  • 333

end page

  • 352

volume

  • 17

issue

  • 4