Professional Team Sports Organizations' Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets' Influence on Consumers' Reactions Article

Lee, Cindy, Bang, Hyejin, Shonk, David J. (2021). Professional Team Sports Organizations' Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets' Influence on Consumers' Reactions . 14(2), 280-297. 10.1123/ijsc.2020-0298

keywords

  • ATTRIBUTIONS
  • BENEFITS
  • CSR
  • CUSTOMER SATISFACTION
  • Communication
  • FANS
  • IDENTIFICATION
  • IMPACT
  • MEDIA
  • PERCEPTIONS
  • PROGRAMS
  • REPUTATION
  • Social Sciences
  • communication vehicle
  • identification
  • social media
  • sports team

Digital Object Identifier (DOI)

start page

  • 280

end page

  • 297

volume

  • 14

issue

  • 2