Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete Article

Lee, Cindy, Bang, Hyejin. (2021). Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete . 10.1080/24704067.2021.1936590

keywords

  • Business & Economics
  • CORPORATE SOCIAL-RESPONSIBILITY
  • CRISIS
  • ENDORSEMENT
  • EQUITY
  • FORGIVENESS
  • Hospitality, Leisure, Sport & Tourism
  • IDENTIFICATION
  • IMAGE
  • IMPACT
  • Management
  • PERSONALITY
  • Social Sciences
  • Social Sciences - Other Topics
  • TRUST
  • Willingness to forgive
  • attitude
  • fan identification
  • performance level
  • severity of transgression
  • transgression

Digital Object Identifier (DOI)