Racioethnic Differences in Consumer Decision Making Styles

Racioethnic Differences in Consumer Decision Making Styles Book Chapter

Friday, SS, Zalka, LM, Downes, M et al. (2015). Racioethnic Differences in Consumer Decision Making Styles . 169-173. 10.1007/978-3-319-17383-2_29

There were differences among White, African-American, and Hispanic consumers on: recreational; impulsive; price conscious; and confused by overchoice consuming. This research suggests that due to the changing demographic composition of the U.S., marketing strategists need to continuously examine possible racioethnic differences in the decision making styles of their consumers.