Racioethnic Differences in Consumer Decision Making Styles Book Chapter

Friday, SS, Zalka, LM, Downes, M et al. (2015). Racioethnic Differences in Consumer Decision Making Styles . 169-173. 10.1007/978-3-319-17383-2_29

cited authors

  • Friday, SS; Zalka, LM; Downes, M; Perry, SR; Paul, K

fiu authors

abstract

  • There were differences among White, African-American, and Hispanic consumers on: recreational; impulsive; price conscious; and confused by overchoice consuming. This research suggests that due to the changing demographic composition of the U.S., marketing strategists need to continuously examine possible racioethnic differences in the decision making styles of their consumers.

publication date

  • January 1, 2015

Digital Object Identifier (DOI)

start page

  • 169

end page

  • 173