Exploring customers' motivation and satisfaction with international casual-dining restaurants in Korea Article

Jang, YJ, Zhao, J. (2006). Exploring customers' motivation and satisfaction with international casual-dining restaurants in Korea . 6(4), 91-106. 10.1300/J149v06n04_06



cited authors

  • Jang, YJ; Zhao, J

fiu authors

abstract

  • This explorative study examined motivation variables and customer satisfaction among different demographic groups who patronized international casual-dining restaurants in Korea. This study utilized a survey method with 483 eligible responses. Factor analysis, ANOVA and Tukey's HSD were conducted for statistical analysis. The results indicated there are significant differences between motivation factors and demographic groups. © 2005 by The Haworth Press, Inc. All rights reserved.

publication date

  • January 12, 2006

Digital Object Identifier (DOI)

start page

  • 91

end page

  • 106

volume

  • 6

issue

  • 4