Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites Article

Wang, Weirui, Segev, Sigal, Liu, Yu. (2015). Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites . 49 86-93. 10.1016/j.chb.2015.02.051

keywords

  • ATTITUDE
  • FACEBOOK
  • GRATIFICATIONS
  • Hispanic consumers
  • MEDIA
  • MODEL
  • ONLINE
  • PREDICTORS
  • Product communication
  • Psychology
  • Psychology, Experimental
  • Psychology, Multidisciplinary
  • Social Sciences
  • Social networking sites
  • Uses & gratifications
  • WORD-OF-MOUTH

Digital Object Identifier (DOI)

start page

  • 86

end page

  • 93

volume

  • 49