JOURNAL OF ADVERTISING Journal
Overview
publication venue for
- Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices. 49:98-108. 2019
- Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion 2019
- Is Your Product Really Green? A Content Analysis to Reassess Green Advertising. 45:85-93. 2016
- The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness. 42:371-379. 2013
- SELF-REGULATORY SAFEGUARDS AND THE ONLINE PRIVACY OF PRETEEN CHILDREN Implications for the Advertising Industry. 38:79-91. 2009
- A further assessment of indirect comparative advertising claims of superiority over all competitors. 35:53-64. 2006
- On the potential for advertising to facilitate trust in the advertised brand. 35:101-112. 2006
- Brand usage and gender as moderators of the potential deception associated with partial comparative advertising. 33. 2004
- Understanding the mental representations created by comparative advertising. 30. 2001
- A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS. 22. 1993
- TYPOLOGY OF MAIN MESSAGE STRATEGIES FOR TELEVISION COMMERCIALS. 18. 1989
Research
category
- BUSINESS Web of Science Category
- COMMUNICATION Web of Science Category
Identifiers
International Standard Serial Number (ISSN)
- 0091-3367
Electronic International Standard Serial Number (EISSN)
- 1557-7805
Other
journal abbreviation
- J ADVERTISING